Knowing the Keller consumer is one of the most important elements to the success of Economic Development in Keller. The City has invested in conducting a detailed market analysis to determine who chooses Keller to eat, shop and find services as well as where they travel from.
Below you will find detailed demographics for Keller, the Primary Retail Trade Area which encompasses a population of 155,927 and Keller's Secondary Retail Trade Area which includes an impressive 332,923 people.
What is a Retail Trade Area (RTA)? A retail trade area is the geographic area that a business serves, focusing on how far consumers are willing to drive. A primary retail trade area maps where 70% of consumers come from. A secondary retail trade area is where the remaining consumers come from.
City of Keller